This part of the toolkit offers some quick tips on effectively using social media, hashtags and all.
Just a friendly reminder about the way social media works: People are talking about MICA, even if we aren’t. People are looking for what we offer, whether we promote ourselves or not. If we’re not part of the conversation, then the rumor mill is telling our story. Let’s make sure we get the story straight.
When creating a new social media channel for your department, please include MICA in your description, and a link to your webpage on MICA.edu. To prevent lapses in engagement or turnover, please add MICA's social media manager as an admin.
When posting on social media, be sure to diversify your writing tone and messaging. Here’s how we classify each channel:
|Instagram Stories||A mix of disposable visual content generated by students, faculty, staff and communications||As needed, Monday - Friday|
|Crowdsourcing content from students and people who check in at MICA||Daily|
|Storytelling, family, student and alumni focused||Daily|
|News, conversations||5 posts per day|
|Professional connections and announcements||2-3 posts per month|
As an academic or administrative department, we suggest posting on each platform two to three times per week, minimum. If you cannot create original content at this frequency, please contact us to work on a strategy for those accounts.
Date and time: Please use the following format for time: 1 p.m., 3:30 a.m., and use May 6, 2018 for dates.
Degree/Major: Name ’18 (Major)
President Hoi: Refer to Sammy as President Samuel Hoi
When referencing a department or the college, if space allows, include their name and handle in the tweet.
#MICAmade2018 (or graduating year)
#MICAmade2022 (or incoming year)
Avoid using more than three hashtags on Twitter. When in doubt, use #MICAmade.
Try to include photos and videos in every post that you share. Please refer to the Always Up-to-Date Guide to Social Media Image Sizes by Buffer for images sizes for each platform.
Need strategy advice? Contact Erin Baynham at firstname.lastname@example.org or x4137.